Some people have an eerie feeling when they hear the acronym “SEO” as if it is one of those esoteric ideas known only to those who are initiated to esoteric organizations. Well, don’t feel fidgety when you hear “SEO” for it simply means search engine optimization. SEO is the process by which you make your website highly visible to searchers. Likewise, it entails all the necessary things that website owners have to do to make their websites rank higher in the search engine page results (SERP). If you don’t understand what SERP is, let me explain it further. Whenever you type in a particular keyword on the search tab, you will readily get a resulting page that contains websites which are related to your keyword search. This page is the SERP, and all the websites that are included in the appearing page are parts of the SERP.
The next plausible question now that you would ask is: “How does Google come up with the ranking in the SERP?” The answer to this question would readily give you a good idea on how you should optimize your website.
Google and SEO Experts
Google usually looks for certain characteristics in a website which it deems good, and once a website has these characteristics, Google got no choice but to rank the said website high in the SERP. SEO experts have studied these characteristics carefully. They tried to figureout the necessary characteristics that make Google rank a website high in the SERP. Likewise, they also try to understand how to enable a website to achieve and have these characteristics. For this reason, the service of an SEO expert is often invaluable in making a website rank higher in the SERP.
SEO and Business Progress
I got a friend who had established a business in Los Angeles, California. My friend did not know the benefits of SEO then, so I advised him to get one of the best SEO Los Angeles solutions at hand to help him create and optimize a website for his business. At first, he was dilly-dallying in following my advice, thinking that he could make his business flourish without the help of SEO. Yet, the name of the game nowadays essentially includes a highly optimized website to gain more clients and customers. So, the development of his business was sluggish for a while, and he was not gaining more clients. After much convincing, he acquiesced to my suggestion. After a month of intensive optimization of his website, his business got more inquiries which he was able to turn into actual clients. “Thanks to SEO,” he said, “now his business is flourishing.”
Ranking higher in the SERP has its concomitant perks. First, your website will be more visible in the web. Second, once your website is more visible, your website will gain more clicks and visitations. Remember this fact: the websites that are always clicked upon are the first, second, and third-ranking websites in the SERP. For this reason, the optimization of your website should be geared towards making your website rank among thetop three websites in the SERP.